The Spokesman
Glacéau
Newly appointed VitaminWater spokesman Steve Nash looks to give his brand a boost.
Newly appointed VitaminWater spokesman Steve Nash looks to give his brand a boost.
Tasked with providing a treatment for one :30s broadcast spot to be made entirely out of a series of previously shot viral videos starring Steve Nash. This inlcuded storyboarding, editing, title treatments, post production, and a very special effect to provide a splash of cinéma vérité.
VitaminWater: The Spokesman
The commercial was posted online to the VitaminWater's YouTube, Twitter, Facebook brand pages in tandem with a 30-second broadcast spot that ran during the duration of the 2009 NCAA March Madness Tournament.
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