A creator's series that's bigger, more
powerful, and ready for action.

A creator's series that's bigger, more powerful, and ready for action.

Not all FIAT fans watch in-depth auto-engineer videos to learn about the brand's latest vehicles and their parts. And neither do most potential customers unfamiliar with FIAT. Mostly because they aren't too exciting. So in order to promote the techncial aspects of and spark interest in the FIAT 500X amongst brand loyalists and new prospects alike we created the FIAT X-Lab. Part web series, part personal shopping experience, this digital video-heavy content demonstrated features and details of the FIAT's first All-Wheel Drive Crossover in North America in a fun, retro-futuristic, sexy, and ultimately entertaining fashion. It’s anything but your typical auto-engineer video series.

Not all FIAT fans watch in-depth auto-engineer videos to learn about the brand's latest vehicles and their parts. And neither do most potential customers unfamiliar with FIAT. Mostly because they aren't too exciting. So in order to promote the techncial aspects of and spark interest in the FIAT 500X amongst brand loyalists and new prospects alike we created the FIAT X-Lab. Part web series, part personal shopping experience, this digital video-heavy content demonstrated features and details of the FIAT's first All-Wheel Drive Crossover in North America in a fun, retro-futuristic, sexy, and ultimately entertaining fashion. It’s anything but your typical auto-engineer video series.