Hoodie Remix
Champion
An Expressive Contest and Tribute tothe Hooded Sweatshirt
An Expressive Contest and Tribute tothe Hooded Sweatshirt
Champion isn't only synonymous with the term "Hoodie", they are the sole originator and creator of the garment and name itself. First produced and marketed in the 1930s to workers in freezing warehouses in Upstate New York, it's presence expanded into the Hip Hop scene during the 70s, and spread into the California Skate / Surfer communities by the 90s, it has since become so widespread its worn by just about everyone. When Champion wanted to celebrate this heritage we came up with the Hoodie Remix – an interactive online contest in self-expression that serves to pay tribute to the hooded sweatshirt – an ongoing sports and cultural phenomenon.
Champion Hoodie Remix Submissions
Fans and faithfuls of the hoodie were invited to log on and create their own unique design through a user-friendly template that offers a mix of color, pattern and overall style options. With interchangeable hoods, sleeves, pockets and more, consumers were free to customize and create their own design of a Champion classic.
All user-submitted Hoodie Remix designs were made available for public viewing and voting. Interactive (customizable) display ads featuring actual submissions supporting the contest ran on high-visibility web properties including: ESPN, MTV, People, Daily Candy and Men’s Health. Consumers were also encouraged to share their designs via voter widgets ideal for Facebook, Twitter, and other popular social media platforms.
Over 20,000 custom hoodies were designed, saved, and voted upon. Only the winner's design got produced by Champion in a limited edition run.
Awards
The FWA – March 2009 - Site of the Day
The Webby Awards – Fashion – Honoree
OMMA Awards – Apparel, Fashion – Finalist
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